Search for new markets

The production of cheap consumer goods has flooded the world market. Due to standardization and fierce competition profit margins have declined. But as ever increasing amounts of capital seek profit, there is a constant search for new markets.

Geographically these new markets may coincide with the emerging markets such as the BRIC countries. But there are also other new markets arising that may totally challenge the old logics. The sharing economy is a good example, both in its idealistic appearances such as car-sharing, as in the Airbnb style.